An ‘Exact Match Domain’ case

You have read all about Exact Match Domain (EMD) algorithm effect and how it is supposed to remove the low quality websites tricking to get the higher ranks. Here is what Matt Cutts tweeted:

Well, I have a case to share. I was going through my SpyFu account and searching for keywords with highest CPC. A link to those keywords.

mesothelioma firm is listed on 57th place with CPC of $207.83. I validated this CPC data using Google Adwords tool and it was confirmed. $214.64 for a click. Can you believe that?

Now, I did a quick search for mesothelioma firm and the site was on top. I opened the website and WTF! This is just a WordPress website with almost no content.

I was strong believer that EMD update with demote this site. So, there might be some other cases.

  1. A real site in past before the current site to earn the position
  2. Backlink spamming to trick the ranking
  3. Exact match domain effect still exist

I checked Wayback machine and looked for any ‘real website’ in past. Found some stored copies but they had the same content as current site. Link to result also the post date on current website is 27 Oct 2010, so it doesn’t make any sense.

I also did a backlink analysis on Open Site Explorer and there was nothing in there. No backlinks, Domain authority only 1 and even after that site ranks at top. I never seen any website with only 1 Domain authority to get the top place.


So, the only theory which makes sense that ‘Exact match Domain’ was working for this domain. I have not much results to contradict the EMD algo update but this is some hope for spammers. Got anything to share?

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