Online Business optimization
Ask yourself! Why do you buy a product from a specific website? What are the factors which motivate you to choose that site and not others?
The answers are what you’re looking for your own e-store. They are the key factors which help your e-store to stands higher in crowd and sell more.
One more thing, online selling is not much different from your brick and mortar store. The concepts are almost same. [Read more...]
I’m working for MigRelief as Internet Marketing Consultant. The main site is hosted on Primary domain and store/cart is at ‘Store’ Subdomain. We use common Google Analytics profile with a single tracking UA.
The Google Analytics data had two problems.
Are you facing the similar problem? If yes, then read forward and fix your Subdomain tracking. If you’re having different problem related Google Analytics, contact me. [Read more...]
BigCommerce (hosted version of Interspire) is a feature rich Ecommerce platform. I love it and always recommend it to my clients.
Most of the BigCommerce and Interspire users, find it very hard to enable conversion tracking for Google Analytics. It’s very important for any Ecommerce Business owner. And if you’re using Google Adwords, ROI is incomplete without Conversion Tracking.
Anyways, let me clear something here. Google Analytics E-commerce Tracking and Google Adwords Conversion tracking both are different things and different tracking codes are required.
E-commerce tracking helps you to see various sales data inside the Google Analytics and Conversion tracking helps you for calculating ROI of your Google Adwords campaigns.
It’s automatically done. You don’t have to put any codes.
Update: Some people are having problem with Ecommerce Tracking in Google Analytics. If you’re having the similar problem and your Google Analytics code is new one(Asynchronous version), try to use traditional Google Analytics code. it should work.
Airtel is great. The biggest telecommunication company in India. Always turning innovations into product that sales.
But, what about the latest Blackberry Messenger Campaign? I saw an ad for Blackberry Messenger service and it was offering from Airtel. I opened the page and found some very cool videos (Even copied from Blackberry site but it was great though).
You can say, I was impressed and influenced. So, now the time for taking action. [Read more...]
Bounce Rate and SEO (Search Engine Optimization), both are different. First one is related to analytics and second one is related to marketing and optimization. But they are related. How?
The current ‘MayDay update‘ focuses on quality of search. In simple words, making search results more accurate and useful for users. You can no longer use SEO tricks to meet higher ranking with poor content. You must have the magic to hold them.
What bounce rate shows? The visitors interest. And the search engines are the most important traffic source. If your bounce rate for search engine traffic is high, there is a need to fix it soon. Otherwise you are going to fail in search results.
So, how to fix it? These are the following things which can help. [Read more...]
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