How to setup an eCommerce Store in India?

Indian e-commerce sector is booming. I see a new online store every week. Facebook ads are filled by new cloths, electronics, footwear etc. Number of people call me every week and ask about how to build an e-commerce (Online) store in India (Thanks Google, for ranking me higher for e-commerce Consultant!).

E-commerce Store ABC

What do you need to set up an online store?

  1. Product Catalog
  2. e-commerce Cart/Software/Platform
  3. Payment Gateways
  4. Shipping and Fulfillment services

These things are basic requirements for setting up the store. I’ll cover these requirements below.
Note: I’m only covering the Technical part here. Marketing, Legal and management advises are not covered.

How to build an online store in India

What I’m going to recommend is only suitable for Small Business owners. If you’ve a small team (or only you), small budget and some cool products, these solutions will help you to build your own store easily. [Read more...]

Shopify Affiliate Payment January 2012

Shopify Affiliate Payment 2012

Just got a $35.20 from Shopify as an Affiliate Payment! $35.20 is not a big amount but it’s big deal for me. Adding a single dollar in my passive income excites me and Shopify pays 20% recurring commission to the Affiliates. Wish me for my journey towards good Passive Income! :)

Thanks Shopify!

Paypal Access, Magento Go and Conversion Rate

Magento Go users can use PayPal access for their stores now. (Not a Magento Go user? You can think about trying it here for free)

What is PayPal Access?
Paypal Access is a new solution which provides Single sign-on solution using PayPal account. A customer can login and checkout into your store using his PayPal account. Cool idea, isn’t it?

How does it help a Customer?

  1. He doesn’t have to worry about creating and managing multiple accounts at different stores. He can just Login with PayPal.
  2. He doesn’t have to send his data to the store. He feels more secure and confident.
  3. He’ll get personalized shopping experience based on his shopping history and data.

Paypal Access for Magento Go

How does it help a Retailer? [Read more...]

5 Key success factors for E-Commerce Business

Ask yourself! Why do you buy a product from a specific website? What are the factors which motivate you to choose that site and not others?

The answers are what you’re looking for your own e-store. They are the key factors which help your e-store to stands higher in crowd and sell more.

One more thing, online selling is not much different from your brick and mortar store. The concepts are almost same. [Read more...]

Subdomains and Ecommerce tracking with Google Analytics (Working)

I’m working for MigRelief as Internet Marketing Consultant. The main site is hosted on Primary domain and store/cart is at ‘Store’ Subdomain. We use common Google Analytics profile with a single tracking UA.

Common problem with Subdomain tracking

The Google Analytics data had two problems.

  • Self-Referral issues (Counts visits among subdomain as Referrals)

Self Referral Issue

  • Revenue Sources were only Direct and Self-Referrals.

Ecommerce tracking problem

Are you facing the similar problem? If yes, then read forward and fix your Subdomain tracking. If you’re having different problem related Google Analytics, contact me. [Read more...]

Yepme.com: Store Review

Note: The article only contains review of Yepme.com e-store and its online marketing campaigns. Price, selection, services and shopping experiences are not covered. 

Just landed at Yepme.com via a YouTube Ad. The site claims itself as “India’s first online Fashion brand’.  How can I miss the chance of reviewing ‘India’s first Online Fashion Brand’?

First Impression of Yepme.com

Clean design and faster site. Server|Servers is|are in India and the pitch ‘India’s first Online Fashion Brand‘ motivated me to explore.

The home page is more effective than its landing pages. You see a model wearing a cloth, you want to look like alike and it increases the chances of a sale.

Yepme

[Read more...]

Can you ignore Google for your website?

You can’t just forget Google completely. Google is almost everywhere. Period.

The most common traffic sources for any sites are.

  1. Organic traffic
  2. Paid traffic
  3. Referral traffic
  4. Social Media
  5. And finally Direct (Add Email Marketing or similar campaigns) ones

ignore googleGoogle has a big slice of pie for Organic and Paid traffic. Most people use Google Search engines and Adwords.

So if you’re not considering Google here, Think Bing or Yahoo for organic. And you’re familiar with the facts that how many people really use those search engines. :) [Read more...]

Bigcommerce and Interspire Conversion tracking

BigCommerce (hosted version of Interspire) is a feature rich Ecommerce platform. I love it and always recommend it to my clients.

Most of the BigCommerce and Interspire users,  find it very hard to enable conversion tracking for Google Analytics. It’s very important for any Ecommerce Business owner. And if you’re using Google Adwords, ROI is incomplete without Conversion Tracking.

Anyways, let me clear something here. Google Analytics E-commerce Tracking and Google Adwords Conversion tracking both are different things and different tracking codes are required.

E-commerce tracking helps you to see various sales data inside the Google Analytics and Conversion tracking helps you for calculating ROI of your Google Adwords campaigns.

Google Analytics E-commerce Tracking steps for Interspire/Bigcommerce

It’s automatically done. You don’t have to put any codes.

Update: Some people are having problem with Ecommerce Tracking in Google Analytics. If you’re having the similar problem and your Google Analytics code is new one(Asynchronous version), try to use traditional Google Analytics code. it should work.    

Adwords Conversion Tracking

[Read more...]

Get More Sales Quickly! – A Mini Guide

Are you unhappy with your sales? Do you think your shop has more selling potential?
If your answer is yes, then the article will help to get more sales quickly for your online shop.

Let me ask you a quick and simple question? How can you get more sales?
Sounds stupid, right? If you knew the answer then why you would be here. :)
But I’m sure that you know the basic of sales optimization.

You can get more sales when

  1. You’ve more visitors.
  2. A higher visitor-to-customer conversion rate.
  3. Customer Retention rate is high. [Read more...]
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