Hero MotoCorp Online Campaigns

‘Hum Mein hai Hero’,  The tune is being played on almost every Indian television channels. A.R. Rahman’s music and motivating video, I like  ‘Hum Mein hai Hero’ Advertisement.

Now what about their Online Campaigns? No one can ignore Internet these days. Right?

OK, so I like the way they are using Facebook. Their Facebook is campaign is really helping to build their new Brand.  They have a very powerful brand online and we expect the same online.

Welcome to the power of Social Advertisement.

Hero MotoCorp Facebook campaign

Around 60K likes and good number of engaged fans. Not bad! Spend more money on Facebook, Hero!

But I don’t understand why they have this for Facebook Welcome page.

hero Motocorp Facebook PageWhy they are sending visitors to their website? They can make their page  interesting and it’ll result in more fans. God knows, what’s in their mind?

OK. Now what about Google? Yes, they have some ads running on Google Search.

Hero MotoCorp Google Campaign

I haven’t seen any Display Advertising for Hero yet. I find display advertising more powerful for brand development. The flashy ads, cool animations or videos makes me ‘want to click’.

I hate the way they are ignoring Yahoo and Bing. No ads, even not ranked at top for their branded keywords.

Hero Motocorp Bing

Hero Motocorp on Bing

Hero MotoCorp on Yahoo

Hero MotoCorp on Yahoo

Just kidding about hate, who really uses Yahoo and Bing in India? :) But they should at least rank at highest. Top ranking matters!

Update: I forgot about Twitter. They have miserable presence on Twitter. Only 288 followers! My dear Hero, Twitter trends is necessary for Branding.

What do you think about Hero MotoCorp campaign? Do you like the new name or tag line?

Comments

  1. kurian says:

    nice one

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