5 Key success factors for E-Commerce Business

Ask yourself! Why do you buy a product from a specific website? What are the factors which motivate you to choose that site and not others?

The answers are what you’re looking for your own e-store. They are the key factors which help your e-store to stands higher in crowd and sell more.

One more thing, online selling is not much different from your brick and mortar store. The concepts are almost same. [Read more...]

Can you ignore Google for your website?

You can’t just forget Google completely. Google is almost everywhere. Period.

The most common traffic sources for any sites are.

  1. Organic traffic
  2. Paid traffic
  3. Referral traffic
  4. Social Media
  5. And finally Direct (Add Email Marketing or similar campaigns) ones

ignore googleGoogle has a big slice of pie for Organic and Paid traffic. Most people use Google Search engines and Adwords.

So if you’re not considering Google here, Think Bing or Yahoo for organic. And you’re familiar with the facts that how many people really use those search engines. :) [Read more...]

Optimize your site for search engines with free SEO tools

I’m sure you’re familiar with on-site SEO. If yes, then please jump to the next paragraph. And if not, then stay here for quick intro. On-site SEO is the first step in Search Engine Optimization cycle. It is used for proper indexing of your website data. Its practice involves Page title, Permalink, Page description, titles and headlines, site copy and images.

There are lots of On-site advises available online. So, I’m not going to bother you with this info.  Just Google On-site SEO or download this free report.
SEO Copywriting Report

This article has information for some great and free tools. They will help for making On-Site optimization real easy. They’ll show you errors and suggestions for your website automatically. Thus, all you’ve to work according to them  and save your intelligence and experience for other work. :) [Read more...]

5 things to Add in SEO plan for less bounce rate

Bounce Rate and SEO (Search Engine Optimization), both are different. First one is related to analytics and second one is related to marketing and optimization. But they are related. How?

The current ‘MayDay update‘ focuses on quality of search. In simple words, making search results more accurate and useful for users. You can no longer use SEO tricks to meet higher ranking with poor content. You must have the magic to hold them.

What bounce rate shows? The visitors interest. And the search engines are the most important traffic source. If your bounce rate for search engine traffic is high, there is a need to fix it soon. Otherwise you are going to fail in search results.

So, how to fix it? These are the following things which can help. [Read more...]