I’m working for MigRelief as Internet Marketing Consultant. The main site is hosted on Primary domain and store/cart is at ‘Store’ Subdomain. We use common Google Analytics profile with a single tracking UA.
Common problem with Subdomain tracking
The Google Analytics data had two problems.
- Self-Referral issues (Counts visits among subdomain as Referrals)
- Revenue Sources were only Direct and Self-Referrals.
Are you facing the similar problem? If yes, then read forward and fix your Subdomain tracking. If you’re having different problem related Google Analytics, contact me. [click to continue…]
Note: The article only contains review of Yepme.com e-store and its online marketing campaigns. Price, selection, services and shopping experiences are not covered.
Just landed at Yepme.com via a YouTube Ad. The site claims itself as “India’s first online Fashion brand’. How can I miss the chance of reviewing ‘India’s first Online Fashion Brand’?
First Impression of Yepme.com
Clean design and faster site. Server|Servers is|are in India and the pitch ‘India’s first Online Fashion Brand‘ motivated me to explore.
The home page is more effective than its landing pages. You see a model wearing a cloth, you want to look like alike and it increases the chances of a sale.
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You can’t just forget Google completely. Google is almost everywhere. Period.
The most common traffic sources for any sites are.
- Organic traffic
- Paid traffic
- Referral traffic
- Social Media
- And finally Direct (Add Email Marketing or similar campaigns) ones
Google has a big slice of pie for Organic and Paid traffic. Most people use Google Search engines and Adwords.
So if you’re not considering Google here, Think Bing or Yahoo for organic. And you’re familiar with the facts that how many people really use those search engines. 
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BigCommerce (hosted version of Interspire) is a feature rich Ecommerce platform. I love it and always recommend it to my clients.
Most of the BigCommerce and Interspire users, find it very hard to enable conversion tracking for Google Analytics. It’s very important for any Ecommerce Business owner. And if you’re using Google Adwords, ROI is incomplete without Conversion Tracking.
Anyways, let me clear something here. Google Analytics E-commerce Tracking and Google Adwords Conversion tracking both are different things and different tracking codes are required.
E-commerce tracking helps you to see various sales data inside the Google Analytics and Conversion tracking helps you for calculating ROI of your Google Adwords campaigns.
Google Analytics E-commerce Tracking steps for Interspire/Bigcommerce
It’s automatically done. You don’t have to put any codes.
Update: Some people are having problem with Ecommerce Tracking in Google Analytics. If you’re having the similar problem and your Google Analytics code is new one(Asynchronous version), try to use traditional Google Analytics code. it should work.
Adwords Conversion Tracking
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‘Hum Mein hai Hero’, The tune is being played on almost every Indian television channels. A.R. Rahman’s music and motivating video, I like ‘Hum Mein hai Hero’ Advertisement.
Now what about their Online Campaigns? No one can ignore Internet these days. Right?
OK, so I like the way they are using Facebook. Their Facebook campaign is really helping to build the new Brand. They have a very powerful brand offline and we expect the same online.
Welcome to the power of Social Advertisement! [click to continue…]
Are you unhappy with your sales? Do you think your shop has more selling potential?
If your answer is yes, then the article will help to get more sales quickly for your online shop.
Let me ask you a quick and simple question? How can you get more sales?
Sounds stupid, right? If you knew the answer then why you would be here.
But I’m sure that you know the basic of sales optimization.
You can get more sales when
- You’ve more visitors.
- A higher visitor-to-customer conversion rate.
- Customer Retention rate is high. [click to continue…]
Email Marketing is still the most profitable online marketing channel. It’s inexpensive and simplest way to be in touch with people. So every business needs it to connect, notify, promote, follow-up and other purposes.
But not every business is utilizing its power. There are lots of Hosted program and Scripts for email marketing. You can recommend clients to them and make some bucks by their affiliate program.
But what about long-term passive and regular income? What to do when you’ve a huge user base who really needs email marketing program?
Enter White Label Email Marketing! You can resell the email marketing with your own brand. The providing company is hidden and providing you their system and resources. [click to continue…]
Hold on! You must have these before you go ahead and choose your E-commerce Platform.
- Product Catalog (A list of products to sell)
- Domain Name (Don’t rely on free subdomains)
- Payment Gateway (Is it Paypal, Google Checkout, Authorize.net or etc?)
I’m only including the Hosted or SaaS platforms here. The reason is very simple. They are good enough for Small Businesses. If you’ve a big brand or zillion of products, go for licensed platforms like Magento, osCommerce, Interspire etc.
Time starts now. Here we go! [click to continue…]
I’m sure you’re familiar with on-site SEO. If yes, then please jump to the next paragraph. And if not, then stay here for quick intro. On-site SEO is the first step in Search Engine Optimization cycle. It is used for proper indexing of your website data. Its practice involves Page title, Permalink, Page description, titles and headlines, site copy and images.
There are lots of On-site advises available online. So, I’m not going to bother you with this info. Just Google On-site SEO or download this free report.
This article has information for some great and free tools. They will help for making On-Site optimization real easy. They’ll show you errors and suggestions for your website automatically. Thus, all you’ve to work according to them and save your intelligence and experience for other work. [click to continue…]
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