Note: The article only contains review of Yepme.com e-store and its online marketing campaigns. Price, selection, services and shopping experiences are not covered.
Just landed at Yepme.com via a YouTube Ad. The site claims itself as “India’s first online Fashion brand’. How can I miss the chance of reviewing ‘India’s first Online Fashion Brand’?
First Impression of Yepme.com
Clean design and faster site. Server|Servers is|are in India and the pitch ‘India’s first Online Fashion Brand‘ motivated me to explore.
The home page is more effective than its landing pages. You see a model wearing a cloth, you want to look like alike and it increases the chances of a sale.
I didn’t find any clear USP (Unique Selling Proposition) at the website. 30 days return policy, Cash and Delivery and supports are good but not enough to differentiate from other players.
Although, I like the Dressing Room concept at Yepme. I’ll recommend to edit this page a bit and use it as landing page. I wonder why they are not strongly promoting it. All I can see a small link at top navigation bar and a banner at footer.
Good?
- Dressing Room Concept
- Products with Popular models
- Good Social Media Presence (75k+ fans @ Facebook)
- Call-me option at Product Pages
- Good Product Descriptions
What’s bad?
- Search Engine Optimization: Poorly optimized for Search Engines. Page titles are not optimized for products and as well as many pages. Multiple 404 pages are indexed by search engines. Permalink structure is also not much encouraging.
- Utilization of Social Media: The updates don’t promote the products usually. There is also lot of clutter present there. I’ve no idea about there Paid campaigns @Facebook too. Facebook campaigns are very important for targeting Indian users.
- Prices displayed without shipping charges: This creates uncertainty for customers or even costly experiences leading to negative feedback. Cart abandonment rate will increase.
- Recommend and Win Shopping Credits: Don’t open it for public! People will flood their network with promotional emails, tweets or updates. Overall result will be harmful (Excess amount of promotional emails will go to the spam and will create noise. It’s bad for Branding). Think about ReferralCandy and offer it to the new and existing customers.
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well, I wanted to buy a pair of shoes from their website, but after reading the complaints about the genuineness and the quality of the products on the consumer forum , i am confused.
75K FB fans ? it is now showing about 850k fans.
when did u post this article ?
18 Sep 2011. Thanks Krish, the article also requires updating because of their new design.
ya…thanks. but u know i cant believe they have gone from 75k to 850k likes in 6 months, when the top ones like Flipkart (900k), Myntra (600k), Yebhi (300k) are growing fans at 5-10% likes month on month. Something is not adding up w/ Yepme !! thoughts ?
Hey Krish,
Yes!! I also looked over their Facebook page after 5 months and I was like OMG! I’ve no idea how they did it. I’ll look over the reasons. I guess the most obvious reasons is their Paid Campaign. They have been investing a good amount of money in Adwords and FB ads.
Please do share any findings regarding this.
Thanks again
Ankit
Ya it could be paid google clicks to the Fb page (which is not very likely as one would drive that traffic to the yepme website) …or ads on FB that leads user to the Yepme Faebook page is more likely.
anyway something doesn’t add up as they are hardly a force to reckon with !!!
When you look at Google Adwords “Monthly Searches” here is how they stack …which is oughly how i expect monthly userbase, revenues etc to approximately stack.
Flipkart – 1 Million
Yebhi: 450,000
Myntra: 200,000
These are the Top 3 as they have the best back end logistics.
Yepme has only 12000 searches
As far as I can remember they were also using Display Marketing and YouTube Advertisement. I agree with Branded keyword research volume because they are quire new. Flipkart, Mantra etc are using TV ads and they are killing the web world.
BTW, don’t believe on the number of fans from Facebook India. People used to like a page even if they didn’t meant it.
This is a great post. Thank you and Google for chance to read it.
I HAD AN VERY BAD EXPERIENCE OF YEPME. I BOUGHT A PAIR OF REEBOK SHOES ONLINE FOR RS 1499. ACTUALLY I GOT THE SHOES BUT THE MODEL AND DESIGN WAS TOTALLY DEFFERENT THEN IT WAS SHOWN ON THE WEBSITE. I MAILED TO CUSTOMER CARE BUT THERE WAS NO REPLY WHATSOEVER. I WOULD SUGGEST NOT TO BUY ANYTHING ONLINE BCOS COURIER COMPANY ASKS FOR PAYMENT FIRST WITHOUT OPENING THE PARCEL. SO ONCE U PAY, WHATEVER INSIDE IS YOURS.