Note: The article only contains review of Yepme.com e-store and its online marketing campaigns. Price, selection, services and shopping experiences are not covered.
Just landed at Yepme.com via a YouTube Ad. The site claims itself as “India’s first online Fashion brand’. How can I miss the chance of reviewing ‘India’s first Online Fashion Brand’?
First Impression of Yepme.com
Clean design and faster site. Server|Servers is|are in India and the pitch ‘India’s first Online Fashion Brand‘ motivated me to explore.
The home page is more effective than its landing pages. You see a model wearing a cloth, you want to look like alike and it increases the chances of a sale.
I didn’t find any clear USP (Unique Selling Proposition) at the website. 30 days return policy, Cash and Delivery and supports are good but not enough to differentiate from other players.
Although, I like the Dressing Room concept at Yepme. I’ll recommend to edit this page a bit and use it as landing page. I wonder why they are not strongly promoting it. All I can see a small link at top navigation bar and a banner at footer.
Good?
- Dressing Room Concept
- Products with Popular models
- Good Social Media Presence (75k+ fans @ Facebook)
- Call-me option at Product Pages
- Good Product Descriptions
What’s bad?
- Search Engine Optimization: Poorly optimized for Search Engines. Page titles are not optimized for products and as well as many pages. Multiple 404 pages are indexed by search engines. Permalink structure is also not much encouraging.
- Utilization of Social Media: The updates don’t promote the products usually. There is also lot of clutter present there. I’ve no idea about there Paid campaigns @Facebook too. Facebook campaigns are very important for targeting Indian users.
- Prices displayed without shipping charges: This creates uncertainty for customers or even costly experiences leading to negative feedback. Cart abandonment rate will increase.
- Recommend and Win Shopping Credits: Don’t open it for public! People will flood their network with promotional emails, tweets or updates. Overall result will be harmful (Excess amount of promotional emails will go to the spam and will create noise. It’s bad for Branding). Think about ReferralCandy and offer it to the new and existing customers.
Ever bought something from Yepme? Post your Yepme Review here!
Hello! My name is 
well, I wanted to buy a pair of shoes from their website, but after reading the complaints about the genuineness and the quality of the products on the consumer forum , i am confused.