Why I love Zerodha (Review)?

I am a casual trader and investor. Zerodha is the my primary broker. So, I thought of writing a small review comparing Zerodha to my old Broker, Axis Direct, and standard brokers out there.

These are the reasons why I love Zerodha and recommend.

1) Stock Investment is brokerage free

Zerodha Review

Industry standard brokerage is 0.5% of the amount invested but Zerodha went free last year.

You just pay government and exchange a small fee. The Zero Brokerage might save few hundreds each year for a beginner.

However they don’t offer mutual funds investment right now but it’s under pipeline.

2) Trading brokerage is flat priced.

Zerodha charges 20 rupees per trade (buy or sell) for options or equity/future intraday.

Industry standard is 0.05% of the transaction amount (Equity/Futures) and 100 rupees per lot (Options).

This alone made me switch to Zerodha. I traded a lot at start of my trading journey and ended up paying thousands in brokerage to Axis Direct.

3) Higher Intraday Margin

Zerodha offers higher margin than most of the competitors for intraday trades. Margin is very important for small traders to take higher positions.

Axis Direct was offering 5 times of my trading amount for blue chip stocks while Zerodha offers 10 times.

4) Kite- A beautiful browser-based trading app


Kite is very simple and intuitive browser-based trading platform. A good match for my non-window Mac and BlackBerry. It’s so promising that Zerodha is pushing it to make a platform itself.

Axis Direct had a horrible browser-based platform and other brokerages firms are not different.

5) Pi– Fast and Most powerful desktop software


There is no trading software like Pi in India. Pi is very fast and packed with Advanced charting, alerts, Analysis, Back-testing and you-name-it feature. Once you are on Pi, you can never go back.

Most brokerage firms are still in 2000s. Their desktop softwares are complicated, less powerful and badly interfaced.

6) Quant

Zerodha Quant analyzes your historical trades and provides insights to make you more data-driven trader. You can see your current profitable streak (A challenge), Best day to Trade, Optimal position size etc via Quant.


7) Always with New Features

One of the things I love about Zerodha is their constant addition of new features and services.

They recently went free for equity investing, started offering collateral margin against your holding, turned Kite into a platform etc. They also have a very active trading forum called tradingqna.

Tell me, who doesn’t love new things?

8) Excellent Support

zerodha support

The customer on-boarding experience was wonderful. Zerodha Support was very helpful in the migration period from my old broker.

Your queries are resolved via Phone or email quickly and you can also call-to-trade.


Without any doubts, Zerodha is the one of the best discount brokerage firm. If you are looking to trade with ease, save money on your brokerages and need support once in a while, Zerodha deserves a trial. The closes competitor is RKSV but I haven’t tried it yet.

Disclaimer: Trading and Investment are risky and you should trust your own gut before any making any decisions . I am not responsible for any financial or any kind of losses.
I am a Zerodha Associate too and I get paid based on referrals.

4 thoughts on “Why I love Zerodha (Review)?

  1. Strongly suggest…don’t use their crazy service.
    They are simply bloody suckers. Very very poor customer service. I realized this within few days that choosing zerodha for trading was a very wrong decision. But guess what, within one day I sent them request to close my account…which was not even active, but they simply denied my request. They don’t even returned my money which they deducted twice for opening an account. I simply got stuck, then I decide ok lets do it. But unfortunately, this was not the end. These people keep asking to send some stupid POA document by international courier from Denmark to India again and again and again.., and they won’t even accept it which I sent them. Having said that I showed them these docs by scanning before sending it by courier. But they don’t value their international clients time and money. Because they didn’t activate my account upto 3 weeks, I was only able to buy shares and can’t sell it. I requested them many time to please activate my account…all those docs are mine.,…I only sent them…but they refused all my request and I ended up losing all my money in that share which I wanted to resale at right time. I would strongly suggest please don’t ever open account with this stupid service so called Zerodha.
    If you want more information you can directly write to me.

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