Ankit Kumar

A blog about Digital Marketing, Ecommerce, Analytics and random thoughts.

How to setup an eCommerce Store in India?

I finally updated this post. You won’t believe how hard it was. I am a compulsive procrastinator :). I have divided this mini-guide (sounds better than just an article) into many small sub-topics. Platform and Payment Gateways Shipping Logistics Legal and Taxation Setting Up Store I am not going to focus on ‘why do you […]

How much does it cost to run this blog?

I just migrated to WordPress and I use ThisWebHost. They have a fabulous hosting plan for single domain for just $3.99/month. $15/year- Yes, you read it right. I just have to pay for the domain renewal each year. It could have been even lower if I switched to a different domain registrar. I use GitHub Pages for […]

Factors to look for when choosing an Ecommerce platform

I work with a number of ecommerce softwares and platforms each day. Some of them are lovely and some of them are terrible. A number of people ask which ecommerce platform or software is the best one. You can’t recommend one without understanding the requirement of end user. If I have to name an ideal […]

Track External (Outbound) Links in Universal Google Analytics

This solution is only helpful if you are using the new Universal Analytics. If you have a WordPress blog, just use the Google Analytics for WordPress plugin by Yoast and you are good. We’ll be using Event tracking here and the code automatically logs an event when there is a click on external links. Steps for tracking […]

Affiliate/Referral Marketing campaign for Indian Retailers

No one has written about affiliate/referral campaigns targeting Indian retailers. So, I am adding my two cents here. Note- I’ll be using a/r as a short-cut for Affiliate/Referral in this article. Do you need an Affiliate or Referral marketing campaign? You might be wondering if your business needs such campaigns. You’re already spending a good […]